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Building Systems for Success: Jason Littrell’s Approach to Hospitality and Spirits Excellence

August 27, 20244 min read

Building Systems for Success: Jason Littrell’s Approach to Hospitality and Spirits Excellence

Harnessing AI, Automation, and Strategic Onboarding to Elevate the Hospitality Industry


Welcome to another insightful look into the daily grind of Jason Littrell, a hospitality and spirits management consultant based in New York City. With a mission to transform how bars and restaurants operate, Jason leverages AI and automation to build robust systems that drive success. In this exploration, we delve into Jason’s comprehensive process for onboarding clients, his strategies for automating operations, and his vision for building a sustainable, profitable business.


Meet Jason Littrell: The Mastermind Behind Innovative Hospitality Solutions

Jason Littrell is no novice when it comes to the hospitality industry. With extensive experience in beverage brand sales, marketing, and management consulting for Kinetic Management Systems, Jason serves as an advisor and fractional CMO/CTO for independent spirits and hospitality brands. His expertise spans dynamic staff engagement solutions, bar marketing strategies, and brand sales optimization. Now, Jason provides an inside look at how he constructs systems that enhance performance and profitability in bars and restaurants globally.

The Importance of Onboarding: Foundation for Success

Onboarding is a critical component of Jason’s business model. According to Jason, effective onboarding lays the groundwork for long-term success and scalability. “I keep on saying this, but it's like onboarding is so so so so important,” Jason emphasizes. Proper onboarding ensures that new clients understand what they need to do, how to do it, and helps Jason deliver the best results. Jason’s focus on onboarding is not just to familiarize clients with the services but to create a partnership where both parties invest in achieving the desired outcomes.

Leveraging AI and Automation: Enhancing Efficiency

Jason’s innovative approach includes the use of AI and automation to streamline operations. For Jason, automation starts with creating a compelling offer that addresses specific problems in the hospitality industry. In his current projects, Jason focuses on two areas: HR systems and secret shoppers. By automating these elements, he can ensure consistency and efficiency across the board. “I’m investing the time now to build, for a later gratification of not having to work every day,” Jason remarks, highlighting the long-term benefits of his approach.

Evolving the Offer: From Commoditized to Customized

Early in his career, Jason realized that offering commoditized services at a low cost was not sustainable. It limited his ability to provide meaningful results and build robust relationships with clients. Now, his strategy involves cultivating deep, value-driven partnerships. “I was thinking that I was presenting a commoditized offer and it was kind of a race to the bottom with cost,” Jason explains. By shifting to a model where he offers tailored solutions that address specific client needs, Jason can drive better results and ensure client commitment.

Systematizing Onboarding: Precision and Consistency

To manage the onboarding process, Jason has developed a master template that is customized for each client. This ensures that every aspect of onboarding is covered, providing a high level of service. Recently, Jason onboarded three clients, encompassing nine bars and restaurants, as part of a partnership. This not only tests the effectiveness of his systems but also underscores the importance of scalability in his business. With every step documented, Jason can maintain consistency and precision in delivering his services.

The Road to Automation: From Onboarding to Sales

With the onboarding process streamlined, Jason’s next objective is to automate sales. By building a system where sales are automated, Jason envisions a business that operates independently of his day-to-day involvement. “I'm on a very good path, to building a business that's worth something, and that does not require my day-to-day active participation,” Jason asserts. By automating various elements of his business, Jason aims to create a cash-producing asset that he can eventually sell or let grow autonomously.

The Vision for the Future: Building a Sustainable Business

Jason's vision extends beyond just building a successful business. He aspires to create a model that can operate without his constant presence. This involves hiring a team to manage different aspects of the business, from daily operations to sales management. “I'm not particularly good at any of these things necessarily, but, that is the business that I wanna be in,” Jason shares. His ultimate goal is to build a self-sustaining enterprise that generates revenue and grows, driven by a well-structured system and a talented team.


In conclusion, Jason Littrell's methodical approach to building systems for the hospitality and spirits industry showcases the power of AI, automation, and strategic onboarding. His dedication to creating meaningful client relationships and investing in long-term success stands as a blueprint for others in the industry. With a clear vision and innovative strategies, Jason is set to redefine the standards of excellence in hospitality management.

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Jason Littrell

Jason Littrell is a world-class hospitality consultant, award-winning bartender, and founder of Hospitality Strategy Lab. With years of experience working at renowned venues like Death & Co in Manhattan and advising top-tier hospitality brands, Jason has a deep understanding of what it takes to create unforgettable guest experiences and profitable bar programs. As a pioneer in the use of AI, automation, and behavioral psychology in hospitality, he’s passionate about making advanced tactics accessible to operators who want to stay ahead in this fast-paced industry. Through his podcast, Jason interviews industry leaders, tech innovators, and behavioral science experts, providing actionable insights and strategies to help you elevate your hospitality game. Whether you’re a bar owner, restaurant manager, or hospitality operator, Jason’s engaging approach and wealth of knowledge make Hospitality Strategy Lab your go-to resource for mastering the art and science of exceptional service.

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Why Partner with Jason?

  • Engage Guests Like Never Before: Transform your space into an interactive adventure that guests can’t stop talking about. This is more than just a visit—it’s an unforgettable journey.

  • Effortlessly Boost Sales: Every clue and discovery leads guests to signature menu items and drinks, subtly encouraging them to order more. Your offerings become the stars of the experience.

  • Automate Repeat Business: Seamlessly gather guest contact info and follow up with enticing offers via email and SMS. Stay connected and drive repeat visits, even long after they leave.

  • Enhance Your Online Reputation: Cap off the scavenger hunt by prompting guests to leave reviews. More positive feedback = greater visibility and new customers.

Frequently Asked Questions

What is an evergreen Scavenger Hunt?

It’s an interactive experience designed for your venue, where guests explore, discover hidden QR codes, and unlock stories, exclusive offers, and menu highlights. It creates a memorable adventure while boosting sales and collecting valuable data.

How does it drive sales?

Clues and discoveries lead guests to try signature drinks and dishes. Follow-up emails and texts encourage return visits.

What is includedin the setup?

Custom QR codes, engaging content, installation support, and a year of updates and marketing integration.

Is it easy to set up?

Yes, our team handles the entire setup process remotely, guiding you through each step to ensure a smooth launch.

How often is the content refreshed?

We provide quarterly updates to keep the experience fresh for guests and drive repeat visits.

Can I customize the scavenger hunt?

Absolutely! We tailor the content to fit your venue’s unique brand, history, and offerings.

How does data collection work?

Guests input their contact info when registering, allowing you to send targeted follow-up offers and promotions.

Does it require special technology?

Only simple, hidden QR code signage is needed. We handle the digital integration and marketing automation remotely.

Why it works

  • Memories That Stick: People love experiences that stand out. By providing something unique, you become their go-to spot for special outings.

  • Built-In Marketing System: Guests share their excitement with friends, both online and offline, amplifying your brand.

  • Fresh Content Keeps Them Coming Back: Quarterly updates mean there’s always something new to discover.

Working with Us

Expert Coaching

Gain direct access to industry-leading experts who bring decades of experience in hospitality management. Our coaching goes beyond advice, providing you with actionable insights and personalized feedback to help you navigate challenges and capitalize on opportunities. With us, you're not just running your business; you're mastering it.

Integrated Systems

Embrace the power of automation with our cutting-edge systems designed for the unique needs of hospitality businesses. From streamlined reservations and staff scheduling to efficient inventory management, our systems ensure every aspect of your operation is optimized for efficiency and ease of use.

Strategic Guidance

Our strategic frameworks are crafted based on thorough analysis and industry benchmarks. We help you set clear, achievable goals and guide you in crafting a roadmap to success. Whether you're looking to increase revenue, enhance guest satisfaction, or expand your footprint, our strategic guidance lays the foundation for your long-term success.

Comprehensive Support

Never face a challenge alone again. Our support team is available around the clock to ensure you have the help you need whenever you need it. From technical issues to operational queries, we're just a call or click away, ensuring your business continues to run smoothly at all times.

Vibrant Community

Join a community of like-minded operators who are as passionate about hospitality as you are. Share experiences, exchange ideas, and leverage collective wisdom to overcome common industry challenges. Our community events, forums, and workshops are invaluable resources for networking and inspiration.

Scalability

Grow your business with confidence. Our solutions are designed not just for operational efficiency but also for easy scalability. This means whether you're expanding your current location or opening new ones, our tools and expertise scale with your growth, ensuring you maintain quality and consistency no matter the size of your operation.

About KMS

Jason Littrell - Management Consultant & Industry Innovator

With over two decades of experience in the hospitality industry, Jason Littrell has established himself as a leading consultant and strategist, specializing in helping bars and restaurants maximize their efficiency and profitability. His expertise spans a wide range of essential areas, including operational management, staff training, customer experience, and technology integration.

Jason is the founder of Kinetic Management Systems, a cutting-edge suite of tools designed to automate and optimize the day-to-day operations of hospitality businesses. Through his systems, Jason offers solutions for everything from staff recruitment and onboarding to customer retention and feedback management. His approach combines innovative technology with proven strategies to deliver results that are both measurable and scalable.

A passionate educator and speaker, Jason regularly hosts workshops and seminars, sharing his knowledge on how to leverage AI and automation to thrive in a competitive market. His insights are rooted in practical experience, having worked on the ground in various capacities within the industry—from bartender to manager, and now, consultant.

Jason also manages a vibrant online community, "Bar Teams," where he fosters discussions and collaboration among hospitality professionals. Here, members gain access to exclusive content, including training sessions, industry news, and peer support.

His commitment to excellence and innovation in hospitality has not only transformed the operations of numerous establishments but has also inspired many to pursue and achieve greater success. Jason's work is driven by a core belief: that the right mix of people, processes, and technology can turn any hospitality business into a thriving, profitable enterprise.

Testimonials


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