Transform Your Spirits Brand with Our Comprehensive Management Solutions

Enhance Customer Engagement, Forge Organic Connections, and Cultivate a Vibrant Brand Community

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Why Partner with Us?

  • Organic Lead Generation: Tap into our sophisticated tools to naturally attract new leads. We help you identify and engage potential customers who are most likely to love your brand, turning organic interest into lasting connections.

    • Dynamic Customer Engagement: Elevate your engagement strategies with our suite of tools. From personalized marketing campaigns to interactive digital experiences, we provide everything you need to captivate your audience and keep them coming back.

    • Community Building: At the heart of every successful brand is a thriving community. Our systems empower you to create, nurture, and grow a community of enthusiasts and advocates around your brand, fostering a sense of belonging and loyalty.

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Our Promise to You

Working with Us

Expert Coaching

Gain direct access to industry-leading experts who bring decades of experience in hospitality management. Our coaching goes beyond advice, providing you with actionable insights and personalized feedback to help you navigate challenges and capitalize on opportunities. With us, you're not just running your business; you're mastering it.

Integrated Systems

Embrace the power of automation with our cutting-edge systems designed for the unique needs of hospitality businesses. From streamlined reservations and staff scheduling to efficient inventory management, our systems ensure every aspect of your operation is optimized for efficiency and ease of use.

Strategic Guidance

Our strategic frameworks are crafted based on thorough analysis and industry benchmarks. We help you set clear, achievable goals and guide you in crafting a roadmap to success. Whether you're looking to increase revenue, enhance guest satisfaction, or expand your footprint, our strategic guidance lays the foundation for your long-term success.

Comprehensive Support

Never face a challenge alone again. Our support team is available around the clock to ensure you have the help you need whenever you need it. From technical issues to operational queries, we're just a call or click away, ensuring your business continues to run smoothly at all times.

Vibrant Community

Join a community of like-minded operators who are as passionate about hospitality as you are. Share experiences, exchange ideas, and leverage collective wisdom to overcome common industry challenges. Our community events, forums, and workshops are invaluable resources for networking and inspiration.

Scalability

Grow your business with confidence. Our solutions are designed not just for operational efficiency but also for easy scalability. This means whether you're expanding your current location or opening new ones, our tools and expertise scale with your growth, ensuring you maintain quality and consistency no matter the size of your operation.

Sales Systems

  • Shelf Seller System

  • Cold Prospecting System

  • Infinite Lead Nuture

  • Partner Induction Systems

  • Sales Oriented Telephony

Marketing Systems

  • Instagram Keyword System

  • Viral Giveaway Systems

  • Event Manager

  • Comment & DM Systems

  • Private Communities

Feedback Systems

  • Interactive Voice Response Systems

  • Net Promotor Scores

  • Q12 Surveys

  • Shift Reporting

About KMS

Jason Littrell - Spirits Industry Expert & Brand Builder

Jason Littrell is a renowned expert in the spirits industry, specializing in brand building, sales strategies, and innovative marketing. With a career spanning over two decades, Jason has a proven track record of transforming emerging spirits brands into market leaders through strategic insight and creative marketing solutions.

As the founder of Kinetic Management Systems, Jason has developed cutting-edge tools and systems designed to enhance brand visibility, streamline marketing efforts, and increase sales. His approach combines deep industry knowledge with a keen understanding of consumer behavior, allowing brands to connect authentically with their audience and build lasting relationships.

Jason's expertise extends beyond marketing. He is a seasoned consultant who advises spirits brands on everything from product development to distribution strategies. His holistic approach ensures that brands not only look good but also perform exceptionally in competitive markets.

A dynamic speaker and educator, Jason frequently presents at industry conferences and workshops, sharing his insights on brand storytelling, digital marketing trends, and sales optimization in the spirits sector. He also contributes to various industry publications, offering thought leadership on how brands can adapt and thrive in changing market landscapes.

Under Jason's leadership, Kinetic Management Systems has become synonymous with success in the spirits industry. The company is known for its client-centered approach, providing customized solutions that drive growth and enhance operational efficiency for distilleries and spirits companies worldwide.

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Building and Scaling Bars and Restaurants Using AI and Automation: Insights with Jason Littrell

August 16, 20244 min read

Building and Scaling Bars and Restaurants Using AI and Automation: Insights with Jason Littrell

Harnessing Technology to Simplify, Scale, and Succeed in Hospitality Management

In today's fiercely competitive hospitality industry, bar and restaurant owners are under constant pressure to innovate and find ways to scale their businesses effectively. Jason Littrell, a seasoned expert in beverage brand sales and marketing, and a dynamic management consultant based in NYC, is leading the charge in helping hospitality businesses navigate these challenges. Through his work with Kinetic Management Systems, Jason is pioneering the integration of AI and automation to revolutionize how bars and restaurants operate.

Understanding Productization

Simplifying the Offer

One of the key concepts Jason focuses on is productization, which involves simplifying complex services into more marketable and easily understood products. Jason openly acknowledges that he sometimes overcomplicates things due to his enthusiasm for his solutions. However, he stresses the importance of clear communication:

“If I can't effectively communicate what it is that I'm building and ultimately the solutions that I'm providing,” Jason notes, “then it doesn't really matter what I'm building.”

To make his offerings more accessible, Jason has developed innovative programs like a secret shopper system. This automated system recruits and trains secret shoppers to provide actionable feedback using AI, enabling restaurant owners to gain insights into over 30 to 40 aspects of their operations in a structured and coherent manner.

Preparing for BCB

As Jason gears up for Bar Convent Brooklyn (BCB), he highlights the significance of connecting with industry professionals. He’s particularly excited about the opportunity to reconnect with colleagues and network with potential clients:

“I'm excited about it because I'm gonna see a bunch of people that I haven't seen for a while.”

To maximize his impact at BCB, Jason is crafting a nurturing workflow designed to keep new contacts engaged. By simplifying his pitch and making it relatable, Jason aims to stand out in a crowded marketplace.

The Secret Shopper Program

Automating Feedback Collection

The secret shopper program is a shining example of how AI can enhance hospitality management. The system automates the recruitment and training of secret shoppers, who then visit restaurants and provide narrative feedback. Jason explains:

“We are taking narrative feedback from a secret shopper experience...and then turning them into actionable feedback using AI and automation.”

Structuring the Feedback

This feedback is then converted into digital scores, giving restaurant owners a comprehensive evaluation of their operations. Jason emphasizes the importance of weighting each aspect of the evaluation appropriately. For example, while the cleanliness of bathrooms is essential, it might not carry as much weight as other factors.

Comprehensive Onboarding Plan

Multiple Systems Coordination

Jason has meticulously orchestrated an intricate onboarding system that integrates six or seven different systems, thanks to the expertise of a skilled engineer collaborator from Pakistan. This sophisticated system facilitates data visualization, automation, and a seamless onboarding experience for clients.

Custom Values

As part of the onboarding process, clients fill out a form that captures all the essential details of their business. These details are then converted into custom values, which efficiently populate the new account:

“...which means that you just go to this link and fill out a form...and then it turns those answers into what we call custom values.”

Jason’s goal is to deliver significant value within the first two weeks of onboarding, setting the stage for profitability through seamless AI-driven processes.

AI and Automation: The Future of Hospitality

Adoption and Retention

Jason emphasizes that the success of AI-based solutions in hospitality hinges on three key elements: strategy, systems, and support. By providing a clear strategy, prebuilt automation systems, and comprehensive support, he aims to create a flawless product that sets businesses on a path to success.

Real-World Applications

Celebrity-Owned Spirits Brand

Jason shares an exciting case study involving a celebrity-owned spirits brand. His team is tasked with converting Instagram followers into a database by using engaging calls-to-action. This approach is designed to nurture a community around the brand, highlighting the broad applicability of Jason’s solutions beyond traditional restaurant settings.

Conclusion

Progress and Future Plans

Reflecting on the progress made, Jason proudly shares financial milestones that underscore the real-world success of his methodologies. By focusing on delivering substantial value to clients and leveraging AI and automation, Jason continues to pave the way for innovation in the hospitality sector.


In conclusion, Jason Littrell’s insights offer a glimpse into the transformative power of AI and automation in bar and restaurant management. His commitment to simplifying complex processes into manageable, efficient solutions serves as an inspiring model for hospitality entrepreneurs looking to scale their businesses. Whether you’re attending industry events like BCB or implementing a secret shopper program, Jason’s strategies provide a blueprint for success in a competitive market.

Ready to Transform Chaos into Control?

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Discover how Jason Littrell, a seasoned Management Consultant with over a decade of experience in elevating spirits and hospitality brands, can help you achieve operational excellence and growth:

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