Obsessed with the success of independent hospitality brands.

Imagine transforming your hospitality business into a seamlessly efficient operation with happier staff and loyal customers, all through the power of AI and automation.

Kinetic Management Systems, or KMS, is an integrated solution specifically designed for hospitality operators looking to scale their businesses.

Jason Littrell, a hospitality management consultant has over a decade of real world experience helping bars and restaurants increase their profitability and streamline their operations.

We've seen firsthand how these challenges can limit the success of even the most passionate operators. We care about helping you achieve your full potential because we believe in the impact a well-run hospitality business can have on its community and its employees.

By leveraging KMS, you have the opportunity to boost your revenue by up to 30% within just three months, while reducing operational headaches and enhancing guest satisfaction.

To get started, visit our website and sign up for a free demo. Our team will walk you through the system and show you how KMS can be tailored to meet your unique needs.

We're not just offering a set of tools; we're providing a path to a more profitable and enjoyable business. This is a movement towards smarter, more efficient hospitality management, and we want you to be a part of it. Whether you join us now or later, the shift towards automation and AI is happening. We'd love to have you with us from the start.

Core Values

1. Innovation:

We continuously seek and implement cutting-edge technology to provide independent restaurants and spirits brands with the most effective tools for success.

2. Integrity:

We operate with honesty and transparency, ensuring our clients receive genuine value and trustworthy support.

3. Collaboration:

We believe in the power of teamwork, both within our organization and with our clients, to achieve shared goals and create a supportive community.

4. Excellence:

We are committed to delivering the highest quality services and support, striving for excellence in everything we do to elevate our clients' businesses.

5. Client-Centric:

Our clients' needs and success are at the heart of our business. We tailor our solutions to meet their specific challenges and objectives, ensuring personalized and impactful results. Solving the problem will always be the direction of our products and services.

6. Adaptability:

We embrace change and are agile in our approach, ready to adapt to the evolving needs of the hospitality and spirits industries.

7. Sustainability:

We promote sustainable business practices that benefit not only our clients but also the broader community and environment, supporting long-term success and responsible growth.

8. Continuous Improvement:

We are dedicated to learning and growing, constantly enhancing our coaching, strategy, systems, and support to better serve independent restaurants and spirits brands.

9. Empowerment:

We aim to empower our clients with the knowledge, tools, and support they need to independently drive their businesses forward, fostering a culture of self-reliance and innovation.

10. Strategic Guidance:

We provide insightful and actionable strategies to help our clients navigate their business challenges and achieve their goals effectively.

11. Comprehensive Support:

Our commitment to ongoing support ensures that our clients always have the assistance they need to implement and sustain our solutions successfully.

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Building Systems for Success: Jason Littrell’s Approach to Hospitality and Spirits Excellence

August 27, 20244 min read

Building Systems for Success: Jason Littrell’s Approach to Hospitality and Spirits Excellence

Harnessing AI, Automation, and Strategic Onboarding to Elevate the Hospitality Industry


Welcome to another insightful look into the daily grind of Jason Littrell, a hospitality and spirits management consultant based in New York City. With a mission to transform how bars and restaurants operate, Jason leverages AI and automation to build robust systems that drive success. In this exploration, we delve into Jason’s comprehensive process for onboarding clients, his strategies for automating operations, and his vision for building a sustainable, profitable business.


Meet Jason Littrell: The Mastermind Behind Innovative Hospitality Solutions

Jason Littrell is no novice when it comes to the hospitality industry. With extensive experience in beverage brand sales, marketing, and management consulting for Kinetic Management Systems, Jason serves as an advisor and fractional CMO/CTO for independent spirits and hospitality brands. His expertise spans dynamic staff engagement solutions, bar marketing strategies, and brand sales optimization. Now, Jason provides an inside look at how he constructs systems that enhance performance and profitability in bars and restaurants globally.

The Importance of Onboarding: Foundation for Success

Onboarding is a critical component of Jason’s business model. According to Jason, effective onboarding lays the groundwork for long-term success and scalability. “I keep on saying this, but it's like onboarding is so so so so important,” Jason emphasizes. Proper onboarding ensures that new clients understand what they need to do, how to do it, and helps Jason deliver the best results. Jason’s focus on onboarding is not just to familiarize clients with the services but to create a partnership where both parties invest in achieving the desired outcomes.

Leveraging AI and Automation: Enhancing Efficiency

Jason’s innovative approach includes the use of AI and automation to streamline operations. For Jason, automation starts with creating a compelling offer that addresses specific problems in the hospitality industry. In his current projects, Jason focuses on two areas: HR systems and secret shoppers. By automating these elements, he can ensure consistency and efficiency across the board. “I’m investing the time now to build, for a later gratification of not having to work every day,” Jason remarks, highlighting the long-term benefits of his approach.

Evolving the Offer: From Commoditized to Customized

Early in his career, Jason realized that offering commoditized services at a low cost was not sustainable. It limited his ability to provide meaningful results and build robust relationships with clients. Now, his strategy involves cultivating deep, value-driven partnerships. “I was thinking that I was presenting a commoditized offer and it was kind of a race to the bottom with cost,” Jason explains. By shifting to a model where he offers tailored solutions that address specific client needs, Jason can drive better results and ensure client commitment.

Systematizing Onboarding: Precision and Consistency

To manage the onboarding process, Jason has developed a master template that is customized for each client. This ensures that every aspect of onboarding is covered, providing a high level of service. Recently, Jason onboarded three clients, encompassing nine bars and restaurants, as part of a partnership. This not only tests the effectiveness of his systems but also underscores the importance of scalability in his business. With every step documented, Jason can maintain consistency and precision in delivering his services.

The Road to Automation: From Onboarding to Sales

With the onboarding process streamlined, Jason’s next objective is to automate sales. By building a system where sales are automated, Jason envisions a business that operates independently of his day-to-day involvement. “I'm on a very good path, to building a business that's worth something, and that does not require my day-to-day active participation,” Jason asserts. By automating various elements of his business, Jason aims to create a cash-producing asset that he can eventually sell or let grow autonomously.

The Vision for the Future: Building a Sustainable Business

Jason's vision extends beyond just building a successful business. He aspires to create a model that can operate without his constant presence. This involves hiring a team to manage different aspects of the business, from daily operations to sales management. “I'm not particularly good at any of these things necessarily, but, that is the business that I wanna be in,” Jason shares. His ultimate goal is to build a self-sustaining enterprise that generates revenue and grows, driven by a well-structured system and a talented team.


In conclusion, Jason Littrell's methodical approach to building systems for the hospitality and spirits industry showcases the power of AI, automation, and strategic onboarding. His dedication to creating meaningful client relationships and investing in long-term success stands as a blueprint for others in the industry. With a clear vision and innovative strategies, Jason is set to redefine the standards of excellence in hospitality management.

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About KMS

Jason Littrell - Management Consultant & Industry Innovator

With over two decades of experience in the hospitality industry, Jason Littrell has established himself as a leading consultant and strategist, specializing in helping bars and restaurants maximize their efficiency and profitability. His expertise spans a wide range of essential areas, including operational management, staff training, customer experience, and technology integration.

Jason is the founder of Kinetic Management Systems, a cutting-edge suite of tools designed to automate and optimize the day-to-day operations of hospitality businesses. Through his systems, Jason offers solutions for everything from staff recruitment and onboarding to customer retention and feedback management. His approach combines innovative technology with proven strategies to deliver results that are both measurable and scalable.

A passionate educator and speaker, Jason regularly hosts workshops and seminars, sharing his knowledge on how to leverage AI and automation to thrive in a competitive market. His insights are rooted in practical experience, having worked on the ground in various capacities within the industry—from bartender to manager, and now, consultant.

Jason also manages a vibrant online community, "Bar Teams," where he fosters discussions and collaboration among hospitality professionals. Here, members gain access to exclusive content, including training sessions, industry news, and peer support.

His commitment to excellence and innovation in hospitality has not only transformed the operations of numerous establishments but has also inspired many to pursue and achieve greater success. Jason's work is driven by a core belief: that the right mix of people, processes, and technology can turn any hospitality business into a thriving, profitable enterprise.

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