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Building Systems for Success: Jason Littrell’s Approach to Hospitality and Spirits Excellence

KMS Blog
August 27, 2024•4 min read

Building Systems for Success: Jason Littrell’s Approach to Hospitality and Spirits Excellence

Harnessing AI, Automation, and Strategic Onboarding to Elevate the Hospitality Industry

Welcome to another insightful look into the daily grind of Jason Littrell, a hospitality and spirits management consultant based in New York City. With a mission to transform how bars and restaurants operate, Jason leverages AI and automation to build robust systems that drive success. In this exploration, we delve into Jason’s comprehensive process for onboarding clients, his strategies for automating operations, and his vision for building a sustainable, profitable business.

Meet Jason Littrell: The Mastermind Behind Innovative Hospitality Solutions

Jason Littrell is no novice when it comes to the hospitality industry. With extensive experience in beverage brand sales, marketing, and management consulting for Kinetic Management Systems, Jason serves as an advisor and fractional CMO/CTO for independent spirits and hospitality brands. His expertise spans dynamic staff engagement solutions, bar marketing strategies, and brand sales optimization. Now, Jason provides an inside look at how he constructs systems that enhance performance and profitability in bars and restaurants globally.

The Importance of Onboarding: Foundation for Success

Onboarding is a critical component of Jason’s business model. According to Jason, effective onboarding lays the groundwork for long-term success and scalability. “I keep on saying this, but it's like onboarding is so so so so important,” Jason emphasizes. Proper onboarding ensures that new clients understand what they need to do, how to do it, and helps Jason deliver the best results. Jason’s focus on onboarding is not just to familiarize clients with the services but to create a partnership where both parties invest in achieving the desired outcomes.

Leveraging AI and Automation: Enhancing Efficiency

Jason’s innovative approach includes the use of AI and automation to streamline operations. For Jason, automation starts with creating a compelling offer that addresses specific problems in the hospitality industry. In his current projects, Jason focuses on two areas: HR systems and secret shoppers. By automating these elements, he can ensure consistency and efficiency across the board. “I’m investing the time now to build, for a later gratification of not having to work every day,” Jason remarks, highlighting the long-term benefits of his approach.

Evolving the Offer: From Commoditized to Customized

Early in his career, Jason realized that offering commoditized services at a low cost was not sustainable. It limited his ability to provide meaningful results and build robust relationships with clients. Now, his strategy involves cultivating deep, value-driven partnerships. “I was thinking that I was presenting a commoditized offer and it was kind of a race to the bottom with cost,” Jason explains. By shifting to a model where he offers tailored solutions that address specific client needs, Jason can drive better results and ensure client commitment.

Systematizing Onboarding: Precision and Consistency

To manage the onboarding process, Jason has developed a master template that is customized for each client. This ensures that every aspect of onboarding is covered, providing a high level of service. Recently, Jason onboarded three clients, encompassing nine bars and restaurants, as part of a partnership. This not only tests the effectiveness of his systems but also underscores the importance of scalability in his business. With every step documented, Jason can maintain consistency and precision in delivering his services.

The Road to Automation: From Onboarding to Sales

With the onboarding process streamlined, Jason’s next objective is to automate sales. By building a system where sales are automated, Jason envisions a business that operates independently of his day-to-day involvement. “I'm on a very good path, to building a business that's worth something, and that does not require my day-to-day active participation,” Jason asserts. By automating various elements of his business, Jason aims to create a cash-producing asset that he can eventually sell or let grow autonomously.

The Vision for the Future: Building a Sustainable Business

Jason's vision extends beyond just building a successful business. He aspires to create a model that can operate without his constant presence. This involves hiring a team to manage different aspects of the business, from daily operations to sales management. “I'm not particularly good at any of these things necessarily, but, that is the business that I wanna be in,” Jason shares. His ultimate goal is to build a self-sustaining enterprise that generates revenue and grows, driven by a well-structured system and a talented team.

In conclusion, Jason Littrell's methodical approach to building systems for the hospitality and spirits industry showcases the power of AI, automation, and strategic onboarding. His dedication to creating meaningful client relationships and investing in long-term success stands as a blueprint for others in the industry. With a clear vision and innovative strategies, Jason is set to redefine the standards of excellence in hospitality management.

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Discover how Jason Littrell, a seasoned Management Consultant with over a decade of experience in elevating spirits and hospitality brands, can help you achieve operational excellence and growth:

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Jason Littrell is a world-class hospitality consultant, award-winning bartender, and founder of Hospitality Strategy Lab. With years of experience working at renowned venues like Death & Co in Manhattan and advising top-tier hospitality brands, Jason has a deep understanding of what it takes to create unforgettable guest experiences and profitable bar programs. As a pioneer in the use of AI, automation, and behavioral psychology in hospitality, he’s passionate about making advanced tactics accessible to operators who want to stay ahead in this fast-paced industry. Through his podcast, Jason interviews industry leaders, tech innovators, and behavioral science experts, providing actionable insights and strategies to help you elevate your hospitality game. Whether you’re a bar owner, restaurant manager, or hospitality operator, Jason’s engaging approach and wealth of knowledge make Hospitality Strategy Lab your go-to resource for mastering the art and science of exceptional service.

Jason Littrell

Jason Littrell is a world-class hospitality consultant, award-winning bartender, and founder of Hospitality Strategy Lab. With years of experience working at renowned venues like Death & Co in Manhattan and advising top-tier hospitality brands, Jason has a deep understanding of what it takes to create unforgettable guest experiences and profitable bar programs. As a pioneer in the use of AI, automation, and behavioral psychology in hospitality, he’s passionate about making advanced tactics accessible to operators who want to stay ahead in this fast-paced industry. Through his podcast, Jason interviews industry leaders, tech innovators, and behavioral science experts, providing actionable insights and strategies to help you elevate your hospitality game. Whether you’re a bar owner, restaurant manager, or hospitality operator, Jason’s engaging approach and wealth of knowledge make Hospitality Strategy Lab your go-to resource for mastering the art and science of exceptional service.

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