Transform Your Spirits Brand with Our Comprehensive Management Solutions
Enhance Customer Engagement, Forge Organic Connections, and Cultivate a Vibrant Brand Community
Join a group of motivated brands, portfolios, and agencies using KMS







Why Partner with Us?
Organic Lead Generation: Tap into our sophisticated tools to naturally attract new leads. We help you identify and engage potential customers who are most likely to love your brand, turning organic interest into lasting connections.
Dynamic Customer Engagement: Elevate your engagement strategies with our suite of tools. From personalized marketing campaigns to interactive digital experiences, we provide everything you need to captivate your audience and keep them coming back.
Community Building: At the heart of every successful brand is a thriving community. Our systems empower you to create, nurture, and grow a community of enthusiasts and advocates around your brand, fostering a sense of belonging and loyalty.

Our Promise to You
Working with Us
Expert Coaching
Gain direct access to industry-leading experts who bring decades of experience in hospitality management. Our coaching goes beyond advice, providing you with actionable insights and personalized feedback to help you navigate challenges and capitalize on opportunities. With us, you're not just running your business; you're mastering it.
Integrated Systems
Embrace the power of automation with our cutting-edge systems designed for the unique needs of hospitality businesses. From streamlined reservations and staff scheduling to efficient inventory management, our systems ensure every aspect of your operation is optimized for efficiency and ease of use.
Strategic Guidance
Our strategic frameworks are crafted based on thorough analysis and industry benchmarks. We help you set clear, achievable goals and guide you in crafting a roadmap to success. Whether you're looking to increase revenue, enhance guest satisfaction, or expand your footprint, our strategic guidance lays the foundation for your long-term success.
Comprehensive Support
Never face a challenge alone again. Our support team is available around the clock to ensure you have the help you need whenever you need it. From technical issues to operational queries, we're just a call or click away, ensuring your business continues to run smoothly at all times.
Vibrant Community
Join a community of like-minded operators who are as passionate about hospitality as you are. Share experiences, exchange ideas, and leverage collective wisdom to overcome common industry challenges. Our community events, forums, and workshops are invaluable resources for networking and inspiration.
Scalability
Grow your business with confidence. Our solutions are designed not just for operational efficiency but also for easy scalability. This means whether you're expanding your current location or opening new ones, our tools and expertise scale with your growth, ensuring you maintain quality and consistency no matter the size of your operation.
Shelf Seller System
Cold Prospecting System
Infinite Lead Nuture
Partner Induction Systems
Sales Oriented Telephony
Instagram Keyword System
Viral Giveaway Systems
Event Manager
Comment & DM Systems
Private Communities
Interactive Voice Response Systems
Net Promotor Scores
Q12 Surveys
Shift Reporting

Jason Littrell is a renowned expert in the spirits industry, specializing in brand building, sales strategies, and innovative marketing. With a career spanning over two decades, Jason has a proven track record of transforming emerging spirits brands into market leaders through strategic insight and creative marketing solutions.
As the founder of Kinetic Management Systems, Jason has developed cutting-edge tools and systems designed to enhance brand visibility, streamline marketing efforts, and increase sales. His approach combines deep industry knowledge with a keen understanding of consumer behavior, allowing brands to connect authentically with their audience and build lasting relationships.
Jason's expertise extends beyond marketing. He is a seasoned consultant who advises spirits brands on everything from product development to distribution strategies. His holistic approach ensures that brands not only look good but also perform exceptionally in competitive markets.
A dynamic speaker and educator, Jason frequently presents at industry conferences and workshops, sharing his insights on brand storytelling, digital marketing trends, and sales optimization in the spirits sector. He also contributes to various industry publications, offering thought leadership on how brands can adapt and thrive in changing market landscapes.
Under Jason's leadership, Kinetic Management Systems has become synonymous with success in the spirits industry. The company is known for its client-centered approach, providing customized solutions that drive growth and enhance operational efficiency for distilleries and spirits companies worldwide.

Overstaffed Oliver runs a popular casual dining restaurant.
Every week, he spends 3 hours building the schedule manually. Texting people. Fixing conflicts. Dealing with last-minute callouts.
And every month, he's shocked when he sees his labor costs: 38% of revenue.
Industry standard is 28-32%. He's bleeding 6-10 points.
Why? Because his scheduling is a mess:
Monday lunch: 6 servers for 12 tables (needs 3)
Friday dinner: 4 servers for 40 tables (needs 7)
Random overtime because he forgot who worked 38 hours already
People clocking in 15 minutes early every shift (adds up fast)
According to the National Restaurant Association, poor scheduling practices cost the average restaurant $2,000-$5,000 per month in wasted labor.
Oliver's problem isn't his staff. It's that he has no scheduling system.
YOUR ONE STRATEGY LAB THING TODAY: 'Schedule to Demand, Not to Habit'
Most restaurant owners schedule the same way every week:
"We always have 5 servers on Saturday night." "Joe works Monday and Tuesday, that's just his schedule." "We need 3 bartenders on weekends."
But your actual traffic fluctuates. You're overstaffed on slow days and understaffed on busy ones.
You schedule based on tradition, not data.
HERE'S WHAT SMART SCHEDULING LOOKS LIKE:
Instead of guessing, your system shows you:
Historical sales data by day/time
Projected covers based on reservations
Current labor percentage in real-time
Who's approaching overtime (40 hours)
Who's available (without texting everyone)
Actual clock-in times vs scheduled times
Then you build schedules based on ACTUAL DEMAND:
LAST MONDAY:
Scheduled: 6 servers (anticipated busy day)
Actual sales: $2,100
Labor cost: $420 (20% - way too high for slow lunch)
Should have scheduled: 3-4 servers
THIS MONDAY (with data):
Schedule: 4 servers
Projected sales: $2,200
Labor cost: $308 (14% - optimal)
Savings: $112 for ONE SHIFT
Multiply that across 30 shifts per month = $3,360 saved.
THE AUTOMATION FEATURES THAT MATTER:
Smart scheduling systems handle:
Auto-scheduling based on sales projections
Overtime alerts (before it happens)
Shift swaps without manager approval (within rules)
Clock-in notifications (so you know who's running late)
Labor cost tracking in real-time during service
Mobile access (approve time-off requests from your phone)
WHAT'S POSSIBLE IN 60 DAYS:
You optimize your labor costs:
Reduce labor percentage from 38% to 31%
Eliminate unplanned overtime (saves $800/month)
Cut scheduling time from 3 hours to 20 minutes per week
Reduce overstaffing on slow shifts
Eliminate understaffing on busy shifts (better service = better tips = happier staff)
On a $50K/month restaurant, dropping labor from 38% to 31% = $3,500/month savings.
That's $42,000 annually just from smarter scheduling.
THE SIMPLE FIRST STEP:
Track your labor percentage by shift for 30 days.
Create a simple spreadsheet:
Date/Shift
Sales
Labor cost
Labor percentage
You'll quickly see patterns: "We're always overstaffed on Tuesday lunch" "Friday dinner we're cutting it too close" "We're paying 4 people to close when 2 could do it"
Then adjust. Test. Measure again.
YOUR ACTION STEP: Calculate your current labor percentage. If it's over 32%, you're leaving money on the table. Pull last month's data and find your most wasteful shifts.
Want the complete scheduling optimization system with labor tracking templates and automation workflows? It's all inside the 14-Day Restaurant Accelerator.
We got this, Jason | The Strategy Lab
P.S. Your staff doesn't want to stand around on slow shifts any more than you want to pay them to. Smart scheduling is better for everyone.
P.P.S. Every percentage point of labor cost you save goes straight to your bottom line. A 5-point improvement on a $600K restaurant = $30K more profit annually.
#strategylab #wegotthis

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