Transform Your Spirits Brand with Our Comprehensive Management Solutions
Enhance Customer Engagement, Forge Organic Connections, and Cultivate a Vibrant Brand Community
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Join a group of motivated brands, portfolios, and agencies using KMS
Why Partner with Us?
Organic Lead Generation: Tap into our sophisticated tools to naturally attract new leads. We help you identify and engage potential customers who are most likely to love your brand, turning organic interest into lasting connections.
Dynamic Customer Engagement: Elevate your engagement strategies with our suite of tools. From personalized marketing campaigns to interactive digital experiences, we provide everything you need to captivate your audience and keep them coming back.
Community Building: At the heart of every successful brand is a thriving community. Our systems empower you to create, nurture, and grow a community of enthusiasts and advocates around your brand, fostering a sense of belonging and loyalty.
Our Promise to You
Working with Us
Expert Coaching
Gain direct access to industry-leading experts who bring decades of experience in hospitality management. Our coaching goes beyond advice, providing you with actionable insights and personalized feedback to help you navigate challenges and capitalize on opportunities. With us, you're not just running your business; you're mastering it.
Integrated Systems
Embrace the power of automation with our cutting-edge systems designed for the unique needs of hospitality businesses. From streamlined reservations and staff scheduling to efficient inventory management, our systems ensure every aspect of your operation is optimized for efficiency and ease of use.
Strategic Guidance
Our strategic frameworks are crafted based on thorough analysis and industry benchmarks. We help you set clear, achievable goals and guide you in crafting a roadmap to success. Whether you're looking to increase revenue, enhance guest satisfaction, or expand your footprint, our strategic guidance lays the foundation for your long-term success.
Comprehensive Support
Never face a challenge alone again. Our support team is available around the clock to ensure you have the help you need whenever you need it. From technical issues to operational queries, we're just a call or click away, ensuring your business continues to run smoothly at all times.
Vibrant Community
Join a community of like-minded operators who are as passionate about hospitality as you are. Share experiences, exchange ideas, and leverage collective wisdom to overcome common industry challenges. Our community events, forums, and workshops are invaluable resources for networking and inspiration.
Scalability
Grow your business with confidence. Our solutions are designed not just for operational efficiency but also for easy scalability. This means whether you're expanding your current location or opening new ones, our tools and expertise scale with your growth, ensuring you maintain quality and consistency no matter the size of your operation.
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About KMS
Jason Littrell - Spirits Industry Expert & Brand Builder
Jason Littrell is a renowned expert in the spirits industry, specializing in brand building, sales strategies, and innovative marketing. With a career spanning over two decades, Jason has a proven track record of transforming emerging spirits brands into market leaders through strategic insight and creative marketing solutions.
As the founder of Kinetic Management Systems, Jason has developed cutting-edge tools and systems designed to enhance brand visibility, streamline marketing efforts, and increase sales. His approach combines deep industry knowledge with a keen understanding of consumer behavior, allowing brands to connect authentically with their audience and build lasting relationships.
Jason's expertise extends beyond marketing. He is a seasoned consultant who advises spirits brands on everything from product development to distribution strategies. His holistic approach ensures that brands not only look good but also perform exceptionally in competitive markets.
A dynamic speaker and educator, Jason frequently presents at industry conferences and workshops, sharing his insights on brand storytelling, digital marketing trends, and sales optimization in the spirits sector. He also contributes to various industry publications, offering thought leadership on how brands can adapt and thrive in changing market landscapes.
Under Jason's leadership, Kinetic Management Systems has become synonymous with success in the spirits industry. The company is known for its client-centered approach, providing customized solutions that drive growth and enhance operational efficiency for distilleries and spirits companies worldwide.
What Today's AWS Outage Actually Cost Independent Restaurants
For most people, this meant some apps didn't work for a few hours today (Snapchat, Canva, Fortnite, Starbucks, Robinhood, Alexa, Duolingo, Reddit, Venmo, Perplexity, etc.).
You know...'the internet'.
For real restaurant operators (and their very real guests), it meant something very different.
The outage lasted approximately 6 hours with lingering issues throughout the day. DoorDash went down. GrubHub went down. Toast went down. Not one at a time - all simultaneously, because they all run on the same infrastructure.
This is what that looked like in actual restaurant operations.
Toast
They posted their first outage notice at 5:47 AM EST. The system wasn't fully resolved until 1:48 PM EST. Over 8 hours.
Add DNS Propagation and other various nerd-speak I don't understand...we're still dealing with this 15 hours later.
Sizing tinfoil hat now....
OK, here we go.
What stopped working:
Order processing through the POS
Kitchen display systems (KDS)
Credit Card processing
Web applications
All reporting and analytics
Delivery platform integrations.
Toast advised restaurants that offline mode would kick in automatically, allowing them to continue taking orders and processing payments. In practice, multiple operators reported that even when offline mode activated, they lost connectivity to delivery platforms.
So you weren't just operating manually in-house. You also lost your delivery channel completely.
What This Actually Cost
A typical quick service restaurant (QSR) doing 40% of revenue through delivery platforms generates roughly 3,000-4,000 dollars on a Monday in delivery sales.
Today, most of that disappeared.
For one of my clients, this was a 10k+ hit (and counting).
But the financial damage extended beyond lost delivery revenue.
In-house operations degraded significantly. Manual ticket writing slowed service. Kitchen staff worked from paper instead of screens. Payment processing had issues. Ticket times doubled. Customers waiting 40 minutes for food that should take 15 minutes walked out.
Can't lie, a bit of this makes me nostalgic of the days when everything was on paper. Yes, I've been around that long.
Conservative estimate for a mid-volume QSR: 1,500-2,000 dollars in lost dine-in revenue from operational disruption and customer walkouts.
Total impact per location: somewhere between 4,500 and 6,000 dollars for a single day.
Multiply that across thousands of independent restaurants using these systems. The aggregate financial impact is substantial, and nobody's tracking it.
Why This Keeps Happening
AWS has experienced major outages in 2021, 2023, and 2025. This isn't unprecedented.
The root cause is market concentration. AWS controls approximately 30% of global cloud infrastructure. Microsoft Azure controls 20%. Google Cloud controls 13%. Three companies control 63% of the market.
For restaurants, this means DoorDash, GrubHub, and Toast can all fail simultaneously. When the underlying infrastructure goes down, you don't lose one system - you lose your POS, delivery platforms, mobile ordering, and payment processing at once.
What about all those delivery taskers out of work today. As if things weren't hard enough.
There's no geographic redundancy built into most restaurant tech stacks. No backup provider. No failover system. When infrastructure fails, operations stop until it's fixed.
And (naturally) restaurant operators have zero control over when that happens or how long recovery takes.
What Some Restaurants Did Differently
I was incubating some kind of conspiracy theory about UberEats and Amazon, but that seed found no purchase. They are completely unrelated companies. Although, the single biggest beneficiary of the food delivery market upset today was UberEats
resizing tinfoil hat
The Structural Reality
Digital systems were supposed to improve restaurant operations and competitiveness. In many ways they have. But they've also created dependencies on infrastructure that restaurant operators don't control.
When that infrastructure fails, chains with corporate IT departments and backup systems absorb the impact better than independent operators. The technology that was supposed to level the playing field has created new vulnerabilities.
This isn't about abandoning technology. It's about understanding that complete dependence on systems you can't control creates unacceptable risk.
Today was a preview. How you prepare between now and the next outage will determine which category your restaurant falls into.
Between AWS, Meta, Google...we got a lot of hands in our pockets.
Testimonials
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