Transform Your Spirits Brand with Our Comprehensive Management Solutions
Enhance Customer Engagement, Forge Organic Connections, and Cultivate a Vibrant Brand Community
Join a group of motivated brands, portfolios, and agencies using KMS







Why Partner with Us?
Organic Lead Generation: Tap into our sophisticated tools to naturally attract new leads. We help you identify and engage potential customers who are most likely to love your brand, turning organic interest into lasting connections.
Dynamic Customer Engagement: Elevate your engagement strategies with our suite of tools. From personalized marketing campaigns to interactive digital experiences, we provide everything you need to captivate your audience and keep them coming back.
Community Building: At the heart of every successful brand is a thriving community. Our systems empower you to create, nurture, and grow a community of enthusiasts and advocates around your brand, fostering a sense of belonging and loyalty.

Our Promise to You
Working with Us
Expert Coaching
Gain direct access to industry-leading experts who bring decades of experience in hospitality management. Our coaching goes beyond advice, providing you with actionable insights and personalized feedback to help you navigate challenges and capitalize on opportunities. With us, you're not just running your business; you're mastering it.
Integrated Systems
Embrace the power of automation with our cutting-edge systems designed for the unique needs of hospitality businesses. From streamlined reservations and staff scheduling to efficient inventory management, our systems ensure every aspect of your operation is optimized for efficiency and ease of use.
Strategic Guidance
Our strategic frameworks are crafted based on thorough analysis and industry benchmarks. We help you set clear, achievable goals and guide you in crafting a roadmap to success. Whether you're looking to increase revenue, enhance guest satisfaction, or expand your footprint, our strategic guidance lays the foundation for your long-term success.
Comprehensive Support
Never face a challenge alone again. Our support team is available around the clock to ensure you have the help you need whenever you need it. From technical issues to operational queries, we're just a call or click away, ensuring your business continues to run smoothly at all times.
Vibrant Community
Join a community of like-minded operators who are as passionate about hospitality as you are. Share experiences, exchange ideas, and leverage collective wisdom to overcome common industry challenges. Our community events, forums, and workshops are invaluable resources for networking and inspiration.
Scalability
Grow your business with confidence. Our solutions are designed not just for operational efficiency but also for easy scalability. This means whether you're expanding your current location or opening new ones, our tools and expertise scale with your growth, ensuring you maintain quality and consistency no matter the size of your operation.
Shelf Seller System
Cold Prospecting System
Infinite Lead Nuture
Partner Induction Systems
Sales Oriented Telephony
Instagram Keyword System
Viral Giveaway Systems
Event Manager
Comment & DM Systems
Private Communities
Interactive Voice Response Systems
Net Promotor Scores
Q12 Surveys
Shift Reporting

Jason Littrell is a renowned expert in the spirits industry, specializing in brand building, sales strategies, and innovative marketing. With a career spanning over two decades, Jason has a proven track record of transforming emerging spirits brands into market leaders through strategic insight and creative marketing solutions.
As the founder of Kinetic Management Systems, Jason has developed cutting-edge tools and systems designed to enhance brand visibility, streamline marketing efforts, and increase sales. His approach combines deep industry knowledge with a keen understanding of consumer behavior, allowing brands to connect authentically with their audience and build lasting relationships.
Jason's expertise extends beyond marketing. He is a seasoned consultant who advises spirits brands on everything from product development to distribution strategies. His holistic approach ensures that brands not only look good but also perform exceptionally in competitive markets.
A dynamic speaker and educator, Jason frequently presents at industry conferences and workshops, sharing his insights on brand storytelling, digital marketing trends, and sales optimization in the spirits sector. He also contributes to various industry publications, offering thought leadership on how brands can adapt and thrive in changing market landscapes.
Under Jason's leadership, Kinetic Management Systems has become synonymous with success in the spirits industry. The company is known for its client-centered approach, providing customized solutions that drive growth and enhance operational efficiency for distilleries and spirits companies worldwide.

Welcome to another episode of the Hospitality Strategy Lab Podcast, where science meets service! Today, host Jason Littrell sits down with Felicia Shakiba, founder of CPO Playbook, a consultancy specializing in leadership development and human capital for emerging brands. Together, they unpack the challenges and triumphs of scaling restaurant businesses—diving into real-world examples like Portillo’s, where building a strong internal culture powered unprecedented growth and retention.
Get ready for an insightful conversation on what great leadership really means in hospitality, how to design onboarding strategies that set teams up for long-term success, and why aligning your company mission is essential for consistency across multiple locations. Plus, Felicia Shakiba shares her approach to leveraging customized survey tools and even AI to collect meaningful data, drive continuous improvement, and foster memorable guest experiences.
If you’re a bar owner, restaurant manager, or hospitality operator aiming to grow and create habit-forming experiences for your guests, you won’t want to miss the actionable tips and big-picture strategies in this episode.
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Felicia Shakiba is the founder of CPO Playbook, a leadership and human capital consultancy specializing in executive coaching and leadership development. Through her firm, Felicia partners with organizations to tackle the complexities of human capital—from succession planning and training to HR and people analytics, as well as compensation and total rewards planning. With a passion for helping companies scale by developing strong leadership and effective talent strategies, Felicia guides clients through the nuanced world of people management with expertise and enthusiasm.
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00:00 "Succession Planning Success"
05:54 "Leadership Drives Workplace Culture"
06:50 Leadership Through Shared Responsibility
12:06 "Prioritizing Guest Experience Alignment"
14:54 "Aligning Vision and Consistent Behavior"
16:24 Feedback and Improvement Through Communication
22:28 Balancing AI With Human Insight
24:31 Scaling Leadership with Technology
27:08 Restaurant Accelerator & Expert Advice
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restaurant culture, leadership development, executive coaching, human capital consultancy, succession planning, HR analytics, people analytics, compensation planning, total rewards, employee retention, onboarding strategy, guest experience, stakeholder management, hospitality industry challenges, internal leadership programs, training and development, organizational alignment, mission and values articulation, behavioral leadership, staff engagement, continuous learning, feedback mechanisms, data-driven decision making, survey tools, custom assessments, AI in hospitality, technology for scaling, organizational consistency, servant leadership, customer experience measurement, employee churn rate

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Finibus nunc quis turpis quis leo volutpat idsit amet orci. Etiam nec diam consequat diam suscipit metus.Finibus nunc quis turpis utpat id sit amet orci. Etiam nec diam tincidunt,