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Why Partner with Us?

  • Organic Lead Generation: Tap into our sophisticated tools to naturally attract new leads. We help you identify and engage potential customers who are most likely to love your brand, turning organic interest into lasting connections.

    • Dynamic Customer Engagement: Elevate your engagement strategies with our suite of tools. From personalized marketing campaigns to interactive digital experiences, we provide everything you need to captivate your audience and keep them coming back.

    • Community Building: At the heart of every successful brand is a thriving community. Our systems empower you to create, nurture, and grow a community of enthusiasts and advocates around your brand, fostering a sense of belonging and loyalty.

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Working with Us

Expert Coaching

Gain direct access to industry-leading experts who bring decades of experience in hospitality management. Our coaching goes beyond advice, providing you with actionable insights and personalized feedback to help you navigate challenges and capitalize on opportunities. With us, you're not just running your business; you're mastering it.

Integrated Systems

Embrace the power of automation with our cutting-edge systems designed for the unique needs of hospitality businesses. From streamlined reservations and staff scheduling to efficient inventory management, our systems ensure every aspect of your operation is optimized for efficiency and ease of use.

Strategic Guidance

Our strategic frameworks are crafted based on thorough analysis and industry benchmarks. We help you set clear, achievable goals and guide you in crafting a roadmap to success. Whether you're looking to increase revenue, enhance guest satisfaction, or expand your footprint, our strategic guidance lays the foundation for your long-term success.

Comprehensive Support

Never face a challenge alone again. Our support team is available around the clock to ensure you have the help you need whenever you need it. From technical issues to operational queries, we're just a call or click away, ensuring your business continues to run smoothly at all times.

Vibrant Community

Join a community of like-minded operators who are as passionate about hospitality as you are. Share experiences, exchange ideas, and leverage collective wisdom to overcome common industry challenges. Our community events, forums, and workshops are invaluable resources for networking and inspiration.

Scalability

Grow your business with confidence. Our solutions are designed not just for operational efficiency but also for easy scalability. This means whether you're expanding your current location or opening new ones, our tools and expertise scale with your growth, ensuring you maintain quality and consistency no matter the size of your operation.

Sales Systems

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About KMS

Jason Littrell - Spirits Industry Expert & Brand Builder

Jason Littrell is a renowned expert in the spirits industry, specializing in brand building, sales strategies, and innovative marketing. With a career spanning over two decades, Jason has a proven track record of transforming emerging spirits brands into market leaders through strategic insight and creative marketing solutions.

As the founder of Kinetic Management Systems, Jason has developed cutting-edge tools and systems designed to enhance brand visibility, streamline marketing efforts, and increase sales. His approach combines deep industry knowledge with a keen understanding of consumer behavior, allowing brands to connect authentically with their audience and build lasting relationships.

Jason's expertise extends beyond marketing. He is a seasoned consultant who advises spirits brands on everything from product development to distribution strategies. His holistic approach ensures that brands not only look good but also perform exceptionally in competitive markets.

A dynamic speaker and educator, Jason frequently presents at industry conferences and workshops, sharing his insights on brand storytelling, digital marketing trends, and sales optimization in the spirits sector. He also contributes to various industry publications, offering thought leadership on how brands can adapt and thrive in changing market landscapes.

Under Jason's leadership, Kinetic Management Systems has become synonymous with success in the spirits industry. The company is known for its client-centered approach, providing customized solutions that drive growth and enhance operational efficiency for distilleries and spirits companies worldwide.

Why Your Best Customers Stop Coming Back (And How to Fix It With Automation)

Customers. Ghosts. Revenue.

November 03, 20253 min read

Larry runs a successful brewery. Great beer. Awesome food. Packed most weekends.

But here's what keeps him up at night: 62% of his customers come once... and never return.

Not because they had a bad experience. They loved it. Five-star reviews. "We'll definitely be back!"

But life happens. They forget. They try somewhere new. They get busy.

And Larry has no system to bring them back.

According to research from Bain & Company, increasing customer retention by just 5% can increase profits by 25-95%. Yet most restaurants spend 80% of their marketing budget chasing NEW customers instead of nurturing existing ones.

Larry's problem isn't his product. It's that he has no retention system.

YOUR ONE STRATEGY LAB THING TODAY: 'Retention Is More Profitable Than Acquisition'

Most restaurant owners are obsessed with getting NEW customers through the door.

Run ads. Post on social. Offer discounts. Do a Groupon (terrible idea, but that's another post).

Meanwhile, hundreds of people who already love their restaurant just... drift away.

They had a great meal three months ago. They meant to come back. But nobody reminded them. Nobody gave them a reason. Nobody stayed top of mind.

HERE'S WHAT AUTOMATED RETENTION LOOKS LIKE:

A customer visits your restaurant for the first time. Great experience. They leave happy.

Here's what happens next automatically:

DAY 2: Thank you text/email

"Thanks for dining with us! We'd love to know how your experience was."

DAY 7: Value-add content

"Here's our chef's recipe for that dish you loved" or "Behind the scenes: How we make our cocktails"

DAY 21: Gentle nudge

"We miss you! Come back this week and try our new spring menu."

DAY 45: Special offer (only if needed)

"It's been a while! Here's 15% off your next visit - we'd love to see you again."

DAY 60+: VIP recognition

Customer gets tagged as "inactive" → enters win-back campaign

All of this happens automatically. You set it up once. It runs forever.

WHAT'S POSSIBLE WITH RETENTION AUTOMATION:

Instead of 62% one-time customers, you get:

- 40% come back within 30 days

- 25% become monthly regulars

- 10% become VIPs (4+ visits per month)

The math: If you have 200 new customers per month and you increase second-visit rate from 38% to 60%, that's 44 extra returning customers per month.

At $60 average ticket = $2,640 additional monthly revenue from people who already know and love you.

And you didn't spend a dollar on ads to get them.

YOUR ACTION STEP: Pull your POS data. How many customers from 90 days ago have returned? If it's under 50%, you're leaving massive money on the table.

Want to build an automated retention system that brings customers back without you lifting a finger? Join the free 14-Day Restaurant Accelerator where we walk through setting this up step-by-step.

jlittrell.com

We got this,

Jason | The Strategy Lab

P.S. Acquiring a new customer costs 5x more than retaining an existing one. Stop ignoring your best asset - people who already chose you once.

P.P.S. Your regulars aren't regulars by accident. They became regulars because something kept bringing them back. Build that "something" into a system for everyone.

#strategylab #wegotthis

customer retentionrestaurant loyaltyrepeat customersemail marketingrestaurantssms campaignscustomer lifecyclerestaurant crmguest retention strategies
blog author image

Jason Littrell

Jason Littrell is a world-class hospitality consultant, award-winning bartender, and founder of Hospitality Strategy Lab. With years of experience working at renowned venues like Death & Co in Manhattan and advising top-tier hospitality brands, Jason has a deep understanding of what it takes to create unforgettable guest experiences and profitable bar programs. As a pioneer in the use of AI, automation, and behavioral psychology in hospitality, he’s passionate about making advanced tactics accessible to operators who want to stay ahead in this fast-paced industry. Through his podcast, Jason interviews industry leaders, tech innovators, and behavioral science experts, providing actionable insights and strategies to help you elevate your hospitality game. Whether you’re a bar owner, restaurant manager, or hospitality operator, Jason’s engaging approach and wealth of knowledge make Hospitality Strategy Lab your go-to resource for mastering the art and science of exceptional service.

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