Obsessed with the success of independent hospitality brands.
We continuously seek and implement cutting-edge technology to provide independent restaurants and spirits brands with the most effective tools for success.
We operate with honesty and transparency, ensuring our clients receive genuine value and trustworthy support.
We believe in the power of teamwork, both within our organization and with our clients, to achieve shared goals and create a supportive community.
We are committed to delivering the highest quality services and support, striving for excellence in everything we do to elevate our clients' businesses.
Our clients' needs and success are at the heart of our business. We tailor our solutions to meet their specific challenges and objectives, ensuring personalized and impactful results. Solving the problem will always be the direction of our products and services.
We embrace change and are agile in our approach, ready to adapt to the evolving needs of the hospitality and spirits industries.
We promote sustainable business practices that benefit not only our clients but also the broader community and environment, supporting long-term success and responsible growth.
We are dedicated to learning and growing, constantly enhancing our coaching, strategy, systems, and support to better serve independent restaurants and spirits brands.
We aim to empower our clients with the knowledge, tools, and support they need to independently drive their businesses forward, fostering a culture of self-reliance and innovation.
We provide insightful and actionable strategies to help our clients navigate their business challenges and achieve their goals effectively.
Our commitment to ongoing support ensures that our clients always have the assistance they need to implement and sustain our solutions successfully.
Spreadsheet Sam runs his family's Italian restaurant. 22 years in business. Loyal customers. Solid reputation.
And absolutely no idea which marketing efforts actually work.
He posts on Facebook sometimes. Runs a Mother's Day special. Did a Groupon once (hated it). Sends out an email newsletter when he remembers.
When someone asks him "What's your best source of new customers?" he says "Word of mouth, I guess?"
"Which promotions drive the most profit?" → "The Valentine's Day thing does pretty well, I think?"
"How many customers came back in the last 60 days?" → Blank stare.
Sam makes every decision based on gut feel and memory. He's spending money on marketing, but has no idea if it's making money.
YOUR ONE STRATEGY LAB THING TODAY: 'You Can't Improve What You Don't Measure'
This is the most common problem: Operators running their business blind.
They know their food cost. They track labor percentage. But when it comes to customers and marketing? Total guesswork.
HERE'S WHAT YOU SHOULD KNOW (AND MOST OPERATORS DON'T):
CUSTOMER INTELLIGENCE DASHBOARD:
- Total customers in your database (with contact info you can actually use)
- New customers this month vs. last month (growth rate)
- Repeat visit rate (what % come back within 30/60/90 days?)
- Average customer lifetime value
- Which acquisition source brings the best customers
- Which promotions drive visits vs. which drive profit (huge difference)
- Automated tagging (VIP customers, dietary restrictions, birthdays)
- Revenue per marketing channel
This isn't theory. This dashboard exists. You can build it.
WHAT BECOMES POSSIBLE WHEN YOU HAVE REAL DATA:
You discover that your "best promotion" (Sunday Pasta Night) brought in 47 new customers... who never came back. Net loss.
You learn that Instagram posts generate 3x more repeat customers than Facebook.
You realize 23% of your revenue comes from just 67 VIP customers (that you didn't even know were VIPs before).
You find out your Mother's Day promotion made $8,200, but your automated birthday campaign made $11,400 with zero effort.
You stop guessing. Start measuring. Make better decisions.
THE RESULT: Cut underperforming promotions. Double down on what actually works. Increase profit by 15-25% without increasing marketing spend.
YOUR ACTION STEP: Answer these three questions right now:
1. How many customers do you have in your database with accurate contact info?
2. What's your repeat customer rate (% who come back within 60 days)?
3. Which marketing channel brings you the most profitable customers?
If you can't answer all three, you're flying blind.
Ready to build your customer intelligence system? We walk through the entire setup inside Strategy Lab - what to track, how to track it, which tools to use, and how to actually make decisions from the data. → lab.jlittrell.com
We got this,
Jason | The Strategy Lab
P.S. Gut feel is great for recipes. Terrible for marketing decisions. Data doesn't lie.
P.P.S. This week's Strategy Lab Podcast dives deep into analytics dashboards for restaurants - what metrics actually matter and which ones are vanity numbers. Subscribe wherever you listen.
#strategylab #wegotthis
With over two decades of experience in the hospitality industry, Jason Littrell has established himself as a leading consultant and strategist, specializing in helping bars and restaurants maximize their efficiency and profitability. His expertise spans a wide range of essential areas, including operational management, staff training, customer experience, and technology integration.
Jason is the founder of Kinetic Management Systems, a cutting-edge suite of tools designed to automate and optimize the day-to-day operations of hospitality businesses. Through his systems, Jason offers solutions for everything from staff recruitment and onboarding to customer retention and feedback management. His approach combines innovative technology with proven strategies to deliver results that are both measurable and scalable.
A passionate educator and speaker, Jason regularly hosts workshops and seminars, sharing his knowledge on how to leverage AI and automation to thrive in a competitive market. His insights are rooted in practical experience, having worked on the ground in various capacities within the industry—from bartender to manager, and now, consultant.
Jason also manages a vibrant online community, "Bar Teams," where he fosters discussions and collaboration among hospitality professionals. Here, members gain access to exclusive content, including training sessions, industry news, and peer support.
His commitment to excellence and innovation in hospitality has not only transformed the operations of numerous establishments but has also inspired many to pursue and achieve greater success. Jason's work is driven by a core belief: that the right mix of people, processes, and technology can turn any hospitality business into a thriving, profitable enterprise.