Obsessed with the success of independent hospitality brands.
Imagine transforming your hospitality business into a seamlessly efficient operation with happier staff and loyal customers, all through the power of AI and automation.
Kinetic Management Systems, or KMS, is an integrated solution specifically designed for hospitality operators looking to scale their businesses.
Jason Littrell, a hospitality management consultant has over a decade of real world experience helping bars and restaurants increase their profitability and streamline their operations.
We've seen firsthand how these challenges can limit the success of even the most passionate operators. We care about helping you achieve your full potential because we believe in the impact a well-run hospitality business can have on its community and its employees.
By leveraging KMS, you have the opportunity to boost your revenue by up to 30% within just three months, while reducing operational headaches and enhancing guest satisfaction.
To get started, visit our website and sign up for a free demo. Our team will walk you through the system and show you how KMS can be tailored to meet your unique needs.
We're not just offering a set of tools; we're providing a path to a more profitable and enjoyable business. This is a movement towards smarter, more efficient hospitality management, and we want you to be a part of it. Whether you join us now or later, the shift towards automation and AI is happening. We'd love to have you with us from the start.
Core Values
1. Innovation:
We continuously seek and implement cutting-edge technology to provide independent restaurants and spirits brands with the most effective tools for success.
2. Integrity:
We operate with honesty and transparency, ensuring our clients receive genuine value and trustworthy support.
3. Collaboration:
We believe in the power of teamwork, both within our organization and with our clients, to achieve shared goals and create a supportive community.
4. Excellence:
We are committed to delivering the highest quality services and support, striving for excellence in everything we do to elevate our clients' businesses.
5. Client-Centric:
Our clients' needs and success are at the heart of our business. We tailor our solutions to meet their specific challenges and objectives, ensuring personalized and impactful results. Solving the problem will always be the direction of our products and services.
6. Adaptability:
We embrace change and are agile in our approach, ready to adapt to the evolving needs of the hospitality and spirits industries.
7. Sustainability:
We promote sustainable business practices that benefit not only our clients but also the broader community and environment, supporting long-term success and responsible growth.
8. Continuous Improvement:
We are dedicated to learning and growing, constantly enhancing our coaching, strategy, systems, and support to better serve independent restaurants and spirits brands.
9. Empowerment:
We aim to empower our clients with the knowledge, tools, and support they need to independently drive their businesses forward, fostering a culture of self-reliance and innovation.
10. Strategic Guidance:
We provide insightful and actionable strategies to help our clients navigate their business challenges and achieve their goals effectively.
11. Comprehensive Support:
Our commitment to ongoing support ensures that our clients always have the assistance they need to implement and sustain our solutions successfully.
Marketing. Money. Mystery.
Marketing. Money. Mystery.
Attribution Annie spends $3,200 per month on marketing her restaurant.
Facebook ads: $800 Instagram promotions: $400 Google ads: $600 Yelp advertising: $500 Local magazine: $400 Direct mailers: $500
When I asked her "Which one brings you the most profitable customers?" she said...
"I have no idea. I think Facebook maybe? Or word of mouth? People just... show up."
She's spending $38,400 per year and has absolutely no idea what's working.
According to a study by Toast, only 23% of restaurant owners can accurately track which marketing channels drive the most revenue. The other 77% are essentially throwing money at a wall and hoping something sticks.
Annie's problem isn't her marketing budget. It's that she has no attribution system.
YOUR ONE STRATEGY LAB THING TODAY: 'What Gets Measured Gets Optimized'
Here's the painful truth most restaurant owners won't admit:
You're probably wasting 40-60% of your marketing budget on channels that don't work.
But you keep spending because: A) You don't know which ones are actually working B) You're afraid to stop something that "might" be working C) You have no data to make confident decisions
So you keep doing everything. And wondering why your marketing ROI is terrible.
HERE'S WHAT MARKETING ATTRIBUTION LOOKS LIKE:
A customer walks into your restaurant. Before they order, your system captures:
How did they hear about you? (source tracking)
Is this their first visit or returning? (customer database)
What did they order? (POS integration)
Did they become a regular? (lifetime value tracking)
Then you can see ACTUAL data:
FACEBOOK ADS:
Spent: $800
New customers: 12
Cost per acquisition: $66
Average lifetime value: $340
ROI: 5.1x
YELP ADVERTISING:
Spent: $500
New customers: 3
Cost per acquisition: $166
Average lifetime value: $180
ROI: 1.08x (barely breaking even)
LOCAL WEBSITE AD:
Spent: $400
New customers: 1
Cost per acquisition: $400
Average lifetime value: $120
ROI: 0.3x (losing money)
Now you know: Cut the magazine ad and Yelp advertising. Double down on Facebook. That's $900/month saved or reallocated to what actually works.
THE SIMPLE TRACKING SYSTEM:
You don't need fancy software. You need a simple question asked at every first visit:
"How did you hear about us?"
Train your host/hostess to ask it. Capture it in your POS or a simple spreadsheet.
Options: ☐ Google search ☐ Instagram/Facebook ☐ Friend referral ☐ Yelp ☐ Walked by ☐ Other: _______
Then once a month, tally it up. Compare marketing spend to customer acquisition by channel.
WHAT'S POSSIBLE IN 90 DAYS:
You discover:
Instagram brings 3x more customers than Facebook (shift budget)
Word of mouth is your #1 source (build a referral program)
Google ads cost $120 per customer (too expensive, kill it)
Yelp brings tourists who never return (deprioritize)
Local partnerships bring high-value regulars (invest more here)
You cut 40% of wasted marketing spend and reinvest it in what actually works. Same budget. Better results.
YOUR ACTION STEP: For the next 30 days, track source for every new customer. Just ask and write it down. You'll be shocked at what you learn.
Want a complete attribution system with templates, tracking sheets, and automated reports? The 14-Day Restaurant Accelerator includes the exact tracking workflows we use inside Strategy Lab.
We got this, Jason | The Strategy Lab
P.S. "Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker said this in 1900. It's 2025. You can know. You just need to track it.
P.P.S. Your best marketing channel might not be the one you're spending the most on. But you'll never know until you measure.
#strategylab #wegotthis
About KMS
Jason Littrell - Management Consultant & Industry Innovator
With over two decades of experience in the hospitality industry, Jason Littrell has established himself as a leading consultant and strategist, specializing in helping bars and restaurants maximize their efficiency and profitability. His expertise spans a wide range of essential areas, including operational management, staff training, customer experience, and technology integration.
Jason is the founder of Kinetic Management Systems, a cutting-edge suite of tools designed to automate and optimize the day-to-day operations of hospitality businesses. Through his systems, Jason offers solutions for everything from staff recruitment and onboarding to customer retention and feedback management. His approach combines innovative technology with proven strategies to deliver results that are both measurable and scalable.
A passionate educator and speaker, Jason regularly hosts workshops and seminars, sharing his knowledge on how to leverage AI and automation to thrive in a competitive market. His insights are rooted in practical experience, having worked on the ground in various capacities within the industry—from bartender to manager, and now, consultant.
Jason also manages a vibrant online community, "Bar Teams," where he fosters discussions and collaboration among hospitality professionals. Here, members gain access to exclusive content, including training sessions, industry news, and peer support.
His commitment to excellence and innovation in hospitality has not only transformed the operations of numerous establishments but has also inspired many to pursue and achieve greater success. Jason's work is driven by a core belief: that the right mix of people, processes, and technology can turn any hospitality business into a thriving, profitable enterprise.
