Obsessed with the success of independent hospitality brands.
Imagine transforming your hospitality business into a seamlessly efficient operation with happier staff and loyal customers, all through the power of AI and automation.
Kinetic Management Systems, or KMS, is an integrated solution specifically designed for hospitality operators looking to scale their businesses.
Jason Littrell, a hospitality management consultant has over a decade of real world experience helping bars and restaurants increase their profitability and streamline their operations.
We've seen firsthand how these challenges can limit the success of even the most passionate operators. We care about helping you achieve your full potential because we believe in the impact a well-run hospitality business can have on its community and its employees.
By leveraging KMS, you have the opportunity to boost your revenue by up to 30% within just three months, while reducing operational headaches and enhancing guest satisfaction.
To get started, visit our website and sign up for a free demo. Our team will walk you through the system and show you how KMS can be tailored to meet your unique needs.
We're not just offering a set of tools; we're providing a path to a more profitable and enjoyable business. This is a movement towards smarter, more efficient hospitality management, and we want you to be a part of it. Whether you join us now or later, the shift towards automation and AI is happening. We'd love to have you with us from the start.
Core Values
1. Innovation:
We continuously seek and implement cutting-edge technology to provide independent restaurants and spirits brands with the most effective tools for success.
2. Integrity:
We operate with honesty and transparency, ensuring our clients receive genuine value and trustworthy support.
3. Collaboration:
We believe in the power of teamwork, both within our organization and with our clients, to achieve shared goals and create a supportive community.
4. Excellence:
We are committed to delivering the highest quality services and support, striving for excellence in everything we do to elevate our clients' businesses.
5. Client-Centric:
Our clients' needs and success are at the heart of our business. We tailor our solutions to meet their specific challenges and objectives, ensuring personalized and impactful results. Solving the problem will always be the direction of our products and services.
6. Adaptability:
We embrace change and are agile in our approach, ready to adapt to the evolving needs of the hospitality and spirits industries.
7. Sustainability:
We promote sustainable business practices that benefit not only our clients but also the broader community and environment, supporting long-term success and responsible growth.
8. Continuous Improvement:
We are dedicated to learning and growing, constantly enhancing our coaching, strategy, systems, and support to better serve independent restaurants and spirits brands.
9. Empowerment:
We aim to empower our clients with the knowledge, tools, and support they need to independently drive their businesses forward, fostering a culture of self-reliance and innovation.
10. Strategic Guidance:
We provide insightful and actionable strategies to help our clients navigate their business challenges and achieve their goals effectively.
11. Comprehensive Support:
Our commitment to ongoing support ensures that our clients always have the assistance they need to implement and sustain our solutions successfully.
Community, Trust, and Advocacy: Winning Over Women Customers in Food and Beverage with Shampaigne Graves
Community, Trust, and Advocacy: Winning Over Women Customers in Food and Beverage
Welcome to the Hospitality Strategy Lab podcast, where science meets service and big ideas meet practical strategy. In this episode, hosts Jason Littrell and Shampaigne Graves dive into the intricacies of communicating with women in the hospitality industry. Shampaigne Graves, a women’s marketing expert, shares her innovative WCR4 framework for understanding women’s consumer behavior, highlighting emotional drivers, social influences, and the critical role women play in shaping the marketplace.
You’ll hear fresh insights on why women’s decision-making cycles may be longer—but ultimately more powerful—how authenticity and storytelling can build lasting loyalty, and why community connections matter more than ever, especially in bars and restaurants. From clever email strategies and the power of social proof to the importance of behind-the-scenes employee stories, Shampaigne Graves offers actionable advice for hospitality operators looking to reach, engage, and win over female customers.
If you want to transform your marketing, create habit-forming guest experiences, and position your business for sustainable growth, you won’t want to miss today’s episode.
00:00 "Purchase Panic: Women as Evangelists"
04:00 Employee Treatment Drives Consumer Decisions
07:34 Building Trust Over Quick Sales
09:31 Authentic Communication Builds Trust
15:03 "Storytelling in Diverse Emails"
18:06 Storytelling Builds Hospitality Community
20:01 Community Roots Drive Restaurant Success
22:30 Women Driving Conscious Consumerism
26:22 Crisis Response for Corporations
32:21 Scaling with Strong Community Support
34:36 "Hospitality Strategy Tips & Trial"
Shampaigne Graves is a pioneering expert in women's consumer behavior, dedicated to understanding how women influence markets and shape the next generation of consumers. Her unique WCR4 framework—short for Women's Consumer Research Method—dives deep into four key areas: emotional behaviors, gender socialization, intersecting demographics, and legacy consumerism. Through working closely with corporations, Shampaigne emphasizes the crucial yet often overlooked fact that women are not only significant buyers themselves but are also nurturing and influencing future consumers from an early age. Her research and advocacy continue to shift how organizations view and serve women in the marketplace.
women's consumer behavior, WCR4 framework, emotional behaviors, gender socialization, intersecting demographics, legacy consumerism, purchase panic, sales cycle, evangelist customers, value-driven purchasing, virtue signaling, economic boycotts, anonymous online communities, employee treatment, high staff turnover, upselling strategies, decision making differences men vs women, storytelling in marketing, authenticity in communication, email open rates, email marketing design, audio email, community building, social proof, video reviews, hospitality marketing, restaurant branding, word of mouth, lifestyle branding, scaling restaurants
About KMS
Jason Littrell - Management Consultant & Industry Innovator
With over two decades of experience in the hospitality industry, Jason Littrell has established himself as a leading consultant and strategist, specializing in helping bars and restaurants maximize their efficiency and profitability. His expertise spans a wide range of essential areas, including operational management, staff training, customer experience, and technology integration.
Jason is the founder of Kinetic Management Systems, a cutting-edge suite of tools designed to automate and optimize the day-to-day operations of hospitality businesses. Through his systems, Jason offers solutions for everything from staff recruitment and onboarding to customer retention and feedback management. His approach combines innovative technology with proven strategies to deliver results that are both measurable and scalable.
A passionate educator and speaker, Jason regularly hosts workshops and seminars, sharing his knowledge on how to leverage AI and automation to thrive in a competitive market. His insights are rooted in practical experience, having worked on the ground in various capacities within the industry—from bartender to manager, and now, consultant.
Jason also manages a vibrant online community, "Bar Teams," where he fosters discussions and collaboration among hospitality professionals. Here, members gain access to exclusive content, including training sessions, industry news, and peer support.
His commitment to excellence and innovation in hospitality has not only transformed the operations of numerous establishments but has also inspired many to pursue and achieve greater success. Jason's work is driven by a core belief: that the right mix of people, processes, and technology can turn any hospitality business into a thriving, profitable enterprise.
