Obsessed with the success of independent hospitality brands.
We continuously seek and implement cutting-edge technology to provide independent restaurants and spirits brands with the most effective tools for success.
We operate with honesty and transparency, ensuring our clients receive genuine value and trustworthy support.
We believe in the power of teamwork, both within our organization and with our clients, to achieve shared goals and create a supportive community.
We are committed to delivering the highest quality services and support, striving for excellence in everything we do to elevate our clients' businesses.
Our clients' needs and success are at the heart of our business. We tailor our solutions to meet their specific challenges and objectives, ensuring personalized and impactful results. Solving the problem will always be the direction of our products and services.
We embrace change and are agile in our approach, ready to adapt to the evolving needs of the hospitality and spirits industries.
We promote sustainable business practices that benefit not only our clients but also the broader community and environment, supporting long-term success and responsible growth.
We are dedicated to learning and growing, constantly enhancing our coaching, strategy, systems, and support to better serve independent restaurants and spirits brands.
We aim to empower our clients with the knowledge, tools, and support they need to independently drive their businesses forward, fostering a culture of self-reliance and innovation.
We provide insightful and actionable strategies to help our clients navigate their business challenges and achieve their goals effectively.
Our commitment to ongoing support ensures that our clients always have the assistance they need to implement and sustain our solutions successfully.

Ready to grow your bar or restaurant? Head to https://jlittrell.com to start a free trial!
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Welcome to the Hospitality Strategy Lab Podcast! In this episode, host Jason Littrell sits down with behavioral science expert and author of "Start at the End," Matt Wallert, to explore how the principles of behavioral science can transform guest experiences in the hospitality industry.
Together, they dive into key concepts like the peak-end rule—how guests remember the best and final moments of their stay—and share practical, low-cost strategies for creating memorable send-offs. Matt Wallert breaks down his SIDE process (Strategy, Insights, Design, Evaluation) for changing behavior and reveals actionable insights for hotel owners, restaurant managers, and bar operators looking to drive repeat business, boost staff retention, and build meaningful communities centered around shared values.
From the psychology of guest reviews to fostering personal growth among team members, this conversation covers everything you need to know to create habit-forming experiences and a thriving hospitality brand. Whether you want to improve guest satisfaction or build a loyal staff culture, you’ll come away with tactics you can implement right away.
Tune in for this engaging masterclass on the science of service!
00:00 Applied Behavioral Science Explained
04:18 Warm Farewell for Hotel Guests
08:56 Making Bars Memorable for Guests
10:58 Growth Drives Retention in Hospitality
14:40 Supporting Personal Growth Paths
16:33 Supporting Growth Beyond the Role
21:25 "Defining and Living Your Values"
24:53 Building Community Through Shared Values
27:27 Alcohol-Free Social Spaces
29:28 "Rethinking Hospitality Strategy"
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hospitality strategy, behavioral science, applied behavioral science, peak-end rule, hospitality industry, guest experience, hotel reviews, virtual checkout, positive impression, low-cost customer experience, promoting pressures, inhibiting pressures, staff retention, personal growth, staff motivation, employee engagement, values alignment, business strategy, community building, bar management, recruiting strategy, staff training, guest loyalty, customer feedback, hospitality marketing, staff development, meaning at work, employee pathways, brand differentiation, public gathering spaces, hospitality leadership

With over two decades of experience in the hospitality industry, Jason Littrell has established himself as a leading consultant and strategist, specializing in helping bars and restaurants maximize their efficiency and profitability. His expertise spans a wide range of essential areas, including operational management, staff training, customer experience, and technology integration.
Jason is the founder of Kinetic Management Systems, a cutting-edge suite of tools designed to automate and optimize the day-to-day operations of hospitality businesses. Through his systems, Jason offers solutions for everything from staff recruitment and onboarding to customer retention and feedback management. His approach combines innovative technology with proven strategies to deliver results that are both measurable and scalable.
A passionate educator and speaker, Jason regularly hosts workshops and seminars, sharing his knowledge on how to leverage AI and automation to thrive in a competitive market. His insights are rooted in practical experience, having worked on the ground in various capacities within the industry—from bartender to manager, and now, consultant.
Jason also manages a vibrant online community, "Bar Teams," where he fosters discussions and collaboration among hospitality professionals. Here, members gain access to exclusive content, including training sessions, industry news, and peer support.
His commitment to excellence and innovation in hospitality has not only transformed the operations of numerous establishments but has also inspired many to pursue and achieve greater success. Jason's work is driven by a core belief: that the right mix of people, processes, and technology can turn any hospitality business into a thriving, profitable enterprise.