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Net Promoter Score (NPS) - The One Simple Question

September 25, 20241 min read

Net Promoter Score (NPS) - The One Simple Question

I see this all the time in restaurants:

- Leave us a review!

- Join our VIP club!

- And rarely, HOW DID WE DO?

This one simple question solves for so many other questions (and problems) downstream.

It's called a Net Promoter Score (or NPS).

On a scale of 1-10, how likely would you be to recommend a friend or family member?

That's it. Super simple.

But those numbers have a lot of meaning.

And you don't want to ask someone who hates you for a review.

And the truth is, they have to have a reason to want to fill out the one question survey in the first place.

So this is the flow. Inspired by INFLUENCE by Robert Cialdini and my Coach @fintersean.

I'll be going into this in GREAT DETAIL and automating the shit out of it so you do this EVERY TIME WITH EVERY GUEST.

Know what that does?

Creates a virtuous cycle.

You know what's going on in your guest's mind, you're getting sterling reviews, and you're building your database.

Learn exactly how in Annapolis in October. Sign up at seanfinter.com

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